Brand Identity Audit — Ashe Green Design

Brand Identity Audit Onboarding

Have a logo/identity that needs a professional tune-up but isn't yet ready for a professional overhaul? I’ll audit your existing brand presence (logo, website, social media, products) and you’ll walk away with actionable steps toward a more polished brand identity. If we’re completing a logo refresh or evolution, this is a valuable step toward making sure your new logo meets your needs for years to come.

Name

First Name

Last Name

Business name

Website

http://

What audience are you currently targeting?

If you aren't sure, tell me a bit about how you've been making marketing decisions so far and who you believe your target audience is. Consider their age, gender, location, income level, and interests.

Describe the values that your company stands for:

What do you promise to provide to customers?

How do you stand out from the competition?

What is your USP (Unique Selling Proposition)?

What are the issues you're having with your current identity?

Consider the moments you've felt restrained.

Lack of versatility (layout, size, colour, etc)

Don't have needed file types

Not representing your brand

Not speaking to your target audience

Not standing out against your competition

Business has expanded

Current look is outdated

Doesn't scale in size well

Doesn't represent your business’s core values and strengths

Additional details

Share anything you think I'll need here

Instagram Link

Facebook Link

Any additional social media sites you'd like me to review in your audit

Please email any supporting files to ashley@infinitycreative.ca

This could include logos, product photos or design files, photography, etc. Anything pertaining to your brand identity that you'd like to have my eyes on. Thank you!

Deliverables:

Brand questionnaire
An optional 30-minute phone call to ask questions and chat about your brand's existing strategy and/or presence
Recorded video walk-through detailing problems I see with your current website, social media, or other brand touch-points you'd like to have reviewed
List of actionable steps I believe your brand should take

Timeline: 2 - 5 business days